Chantelle
Designing on a global scale
Designing on a global scale
Chantelle is an iconic lingerie brand with a long history of innovation. Their ecommerce presence is managed by the digital lab division, which is responsible for the various websites across all their brands and countries.
My collaboration with Chantelle started at a time of transition: a large technological shift was ongoing, and their product team was ongoing a restructuring. I helped handle the tension during the transition, and focused on keeping the design deliveries flowing to keep the projects moving. Once the team became more structured, my role shifted to provide support and high-level design work.
Ecommerce • fashion • luxury • product design • UX design • marketing
I’m grateful that I was able to work on such broad ecommerce challenges. Each one of them required specific workflows to provide the right value at the right speed.
Role & collaborators: sole designer on the task, with validation from head of image and ecommerce stakeholders.
Process: Gather requirements from business stakeholders, and collaborate with Chantelle’s head of brand.
Impact: Significant evolution of KPIs for landing pages evolutions, and successful digital launch for new lines of product.I’m grateful that I was able to work on such broad ecommerce challenges. Each one of them required specific workflows to provide the right value at the right speed.
Role & collaborators: Improve core elements of the customer experience, working closely with product managers and head of design.
Process: Gather requirements from business stakeholders, work with UX research and analytics to improve key points of the flows
Modern digital teams are often spread across multiple specialities and areas of focus. Design is in a unique place to help everyone have a global view of the flows and system in place.
I want to highlight a key role of the designer that isn’t often talked about: being a support for collaboration.
During my time here, Chantelle was doing a major migration from one technology provider to another. This impacted significantly the checkout, and our technical options weren’t clear.
By providing multiple options tailored to various technical constrains, I bridged the gap between business and tech. Having a visual prototype you can quickly iterate on or simply discard allows for a radically faster and easier exploration phase.
Sending the Figma link on the Jira ticket isn’t the end of the task. I believe a designer needs to be there during and after the handoff to help developers implement the best version possible of the interface. It can be through a standard QA process, or simply jumping on a call with them to answer their questions.
I highly recommend Adrien as an UX/UI designer for his user-centered approach, expertise in creating functional and aesthetically pleasing designs, and ability to collaborate closely with stakeholders.
Adrien diligently adheres to the existing design system while also being capable of proposing relevant improvements. His autonomy and initiative enable him to complete projects efficiently while remaining kind and empathetic towards team members.
Additionally, his commitment to research and knowledge sharing makes him a reference point for the team, contributing to the continuous improvement of design practices.
Thibaut Tanguy-Pereira
Product Design Manager - Chantelle Group
Feel free to contact me anytime, I’d be glad to chat about what you’re working on!
